Blog Question # 1 Midterm

Research 1 company that makes use of E-commerce. Describe the nature of this company in 1-2 paragraphs.
Identify then, how does this company use e-commerce to achieve strategic advantage. Describe the benefits derived from this strategy.

Name: IdenTrust Inc.

IdenTrust Inc. was founded by financial institutions such as Citigroup, ABN AMRO, Bankers Trust (since acquired by Deutsche Bank), to name a few. Upon receiving regulatory approval, IdenTrust announced its formation as a Delaware limited liability company in April 1999. IdenTrust continues to add new financial institutions to the IdenTrust network.
In March 2002, IdenTrust acquired Digital Signature Trust Company (DST) from Zions Bancorporation (Nasdaq: ZION) and the American Bankers Association. The acquisition combined the global reach of IdenTrust with the proven implementation strength of DST to provide financial institutions and their customers with the means to accomplish business objectives using digital certificates and certificate-enabled applications.

*Strategic Advantages

• In 2003, IdenTrust acquired eFinance Corporation. eFinance's innovative solutions enable companies to quickly and accurately gauge the financial soundness of their customers at each step of the financial supply chain -- from customer pre-qualification through credit extension, accounts receivable and payments.eFinance's solutions strengthen the credit evaluation process and enable customers to manage transaction workflow better. Customers leverage eFinance technology to increase revenue and profitability while expanding their end customer base and improving customer retention and satisfaction.Companies such as ADP and NEC currently use eFinance solutions to evaluate their customers and streamline the credit decisioning process.
  
  
• IdenTrust enables businesses to actively manage their e-commerce risks through trusted relationships with their financial institutions. Specifically, IdenTrust supplies the legal mechanisms and technology to let Internet trading partners trust in another's identity. Companies will be able to use the Internet to open new markets, reduce transaction costs and create auditable records of their transactions.

Cherry Ann Bedayo BSC-MA4